About SocialPro
Empowering Filipino creators and businesses to thrive in the digital landscape
Our Story
SocialPro was founded in 2020 by a team of passionate digital marketers who recognized a critical gap in the Philippine social media landscape: the lack of locally tailored training resources for Filipino creators and businesses.
While global social media courses offered valuable insights, they often failed to address the unique cultural, linguistic, and behavioral patterns that define Philippine social media usage. Our founders realized that success in the local digital space required specialized knowledge that considered these regional factors.
What began as a series of workshops for small businesses in Manila has evolved into the country's premier social media education platform, serving thousands of Filipino entrepreneurs, content creators, and marketing professionals with courses specifically designed for the local market.
Our Mission
At SocialPro, our mission is to democratize digital success by providing Filipino creators and businesses with the localized knowledge, proven strategies, and practical skills needed to thrive in today's competitive social media landscape.
We believe that social media represents an unprecedented opportunity for growth and connection in the Philippines—but only when approached with market-specific understanding and strategic clarity.
Through our courses, community, and resources, we aim to empower the next generation of Filipino digital leaders who will shape the future of our country's online landscape.
Our Values
Local Expertise
We prioritize content and strategies specifically tailored to the Filipino digital landscape and cultural context.
Practical Results
We focus on actionable strategies that deliver measurable outcomes, not theoretical concepts with limited real-world application.
Continuous Learning
We embrace the ever-evolving nature of social media by constantly updating our curriculum with cutting-edge strategies and insights.
Meet Our Team
Rodrigo Dacanay
Founder & CEO
Former digital marketing director at one of the Philippines' leading e-commerce platforms with over 12 years of experience in social media strategy.
Luisa Melendrez
Instagram Strategy Lead
Instagram specialist with a following of 250,000+ and experience working with major Philippine and international brands on influencer campaigns.
Ramiro Cordero
TikTok Growth Specialist
TikTok content creator with over 1.2 million followers, known for viral Filipino content. Previously consulted for major entertainment brands.
Adriana Tavera
Facebook Marketing Director
Former head of digital marketing for a major Philippine e-commerce platform. Managed ₱45+ million in successful Facebook ad campaigns.
Eduardo Soriano
Content Strategy Lead
Award-winning content creator with expertise in Filipino market research and audience engagement strategies across platforms.
Filipino Social Media Excellence
At SocialPro, we recognize that the Philippine social media landscape presents unique challenges and opportunities that require specialized knowledge and targeted strategies. Our team of experts possesses deep insights into the distinctive ways in which Filipino audiences engage with social platforms—from the extraordinary time spent online (averaging 4+ hours daily) to the nuanced content preferences that differ significantly from global trends.
The Philippines consistently ranks among the world's most active social media markets, with adoption rates surpassing 80% of the population across platforms. This remarkable penetration creates unprecedented opportunities for businesses and creators who understand how to effectively navigate this digital ecosystem. Our courses translate this potential into practical strategies that produce measurable results.
What sets our approach apart is our commitment to localized expertise. While many training programs apply generic principles, our methodology is built on data-driven insights specific to Filipino online behavior. We examine cultural nuances, regional trends, and local market conditions to develop strategies that genuinely resonate with Philippine audiences.
Our instructor team brings together decades of combined experience in Philippine social media marketing, having collectively managed campaigns for businesses ranging from local startups to multinational corporations targeting the Filipino market. This practical expertise ensures that our course content reflects not just theoretical concepts, but proven tactics that drive real results in this unique digital environment.
Whether you're looking to grow your personal brand, expand your business reach, or enhance your professional skills, our specialized programs provide the insights and strategies you need to excel in the dynamic and rewarding world of Philippine social media marketing.
Ready to Transform Your Social Media Presence?
Join thousands of Filipino creators and businesses who have elevated their digital success with our expert-led courses.
Explore Our Courses